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Supported by top-tier institutions
01

Project
— Overview

DELIVERABLES
UX / UI Design
Art Direction
Visual Design
Creative Direction
Motion Design

With a mission of reimagining transportation and paving the way into agreen, sustainable future, Magnum eBikes stands out in the market byoffering top quality yet affordable electric bikes, with custom-designed andwelded frames and carefully-sourced and tested premium qualitycomponents from Samsung, Shimano, and other top-tier manufacturers.Magnum bikes can be found in over 250 locations across the U.S. and inseveral international markets, including Switzerland, Israel, and NewZealand.

The goal was to refresh the past digital experience of the Magnumwebsite. We achieved it by highlighting the essential features and beautyof their new lineup of e-bikes. That enabled users to choose the purposeof the bike themselves and modes and gears that suit their needs.